@font-face {
  font-family: Syne;
  src: url("../fonts/syne.woff2") format("woff2");
  font-weight: 400 800;
  font-style: normal;
  font-display: swap;
}

@font-face {
  font-family: Outfit;
  src: url("../fonts/outfit.woff2") format("woff2");
  font-weight: 100 900;
  font-style: normal;
  font-display: swap;
}

:root {
  --bg: #070807;
  --bg-2: #101210;
  --bg-3: #161916;
  --sage: #8daa8e;
  --sage-dim: #6d8a6e;
  --paper: #f3eee6;
  --muted: #9a958c;
  --line: rgba(243, 238, 230, 0.12);
  --pad: clamp(1.25rem, 4vw, 3.5rem);
  --max: 72rem;
  --font-display: Syne, sans-serif;
  --font: Outfit, sans-serif;
}

*,
*::before,
*::after {
  box-sizing: border-box;
}

html {
  background: var(--bg);
}

html,
body {
  margin: 0;
  min-height: 100%;
}

body {
  background: var(--bg);
  color: var(--paper);
  font-family: var(--font);
  font-size: 1.0625rem;
  line-height: 1.6;
  -webkit-font-smoothing: antialiased;
}

img,
video {
  max-width: 100%;
  display: block;
}

a {
  color: inherit;
  text-decoration: none;
}

a:hover {
  color: var(--sage);
}

.visually-hidden {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
}

.skip-link {
  position: absolute;
  left: 1rem;
  top: -4rem;
  z-index: 40;
  padding: 0.5rem 0.8rem;
  background: var(--sage);
  color: #0b0d0b;
}

.skip-link:focus {
  top: 1rem;
}

/* Header */

.site-header {
  position: absolute;
  top: 0;
  left: 0;
  right: 0;
  z-index: 20;
  display: flex;
  align-items: center;
  justify-content: space-between;
  padding: 1.1rem var(--pad);
  background: linear-gradient(to bottom, rgba(0, 0, 0, 0.55), transparent);
}

body:not(.is-home) .site-header {
  position: sticky;
  background: var(--bg);
  border-bottom: 1px solid var(--line);
}

.site-logo {
  display: block;
  width: 2.75rem;
  height: 2.75rem;
  flex: 0 0 2.75rem;
  background: #000;
}

.site-logo img {
  width: 100%;
  height: 100%;
  object-fit: contain;
  object-position: center;
}

.nav-toggle {
  display: none;
}

.nav-burger {
  display: none;
  width: 2.4rem;
  height: 2.4rem;
  place-items: center;
  cursor: pointer;
}

.nav-burger span,
.nav-burger span::before,
.nav-burger span::after {
  display: block;
  width: 1.25rem;
  height: 1.5px;
  background: var(--paper);
  position: relative;
}

.nav-burger span::before,
.nav-burger span::after {
  content: "";
  position: absolute;
  left: 0;
}

.nav-burger span::before {
  top: -6px;
}

.nav-burger span::after {
  top: 6px;
}

.site-nav {
  display: flex;
  align-items: center;
  gap: 1.35rem;
}

.site-nav a {
  font-size: 0.6875rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--paper);
}

.site-nav a.nav-cta {
  color: var(--sage);
}

@media (max-width: 800px) {
  .nav-burger {
    display: grid;
  }

  .site-nav {
    display: none;
    position: absolute;
    top: 100%;
    left: 0;
    right: 0;
    flex-direction: column;
    align-items: flex-start;
    gap: 1rem;
    padding: 1.25rem var(--pad) 1.75rem;
    background: var(--bg-2);
    border-bottom: 1px solid var(--line);
  }

  .nav-toggle:checked ~ .site-nav {
    display: flex;
  }
}

/* Hero */

.hero {
  position: relative;
  min-height: 100svh;
  display: flex;
  align-items: flex-end;
  overflow: hidden;
  background: #000;
}

.hero-video {
  position: absolute;
  inset: 0;
  width: 100%;
  height: 100%;
  object-fit: cover;
}

.hero-shade {
  position: absolute;
  inset: 0;
  background: linear-gradient(to top, rgba(7, 8, 7, 0.88) 0%, rgba(7, 8, 7, 0.45) 45%, rgba(7, 8, 7, 0.35) 100%);
}

.hero-inner {
  position: relative;
  z-index: 1;
  width: min(42rem, 100%);
  padding: 7rem var(--pad) 4.5rem;
}

.hero-logo {
  display: block;
  width: 4.5rem;
  height: 4.5rem;
  margin-bottom: 1.4rem;
  object-fit: contain;
  object-position: center;
  background: #000;
}

.hero h1 {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(1.85rem, 5vw, 3.15rem);
  letter-spacing: -0.02em;
  line-height: 1.12;
}

.hero-sub {
  margin: 1.1rem 0 0;
  color: var(--muted);
  max-width: 28rem;
}

.hero-actions {
  margin-top: 1.75rem;
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem 1.25rem;
  align-items: center;
}

.btn {
  display: inline-flex;
  align-items: center;
  justify-content: center;
  min-height: 2.75rem;
  padding: 0 1.15rem;
  border: 1px solid var(--sage);
  background: var(--sage);
  color: #0b0d0b;
  font-family: var(--font);
  font-size: 0.6875rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
}

.btn:hover {
  background: transparent;
  color: var(--sage);
}

.btn-ghost {
  background: transparent;
  color: var(--paper);
  border-color: var(--line);
}

.btn-ghost:hover {
  border-color: var(--sage);
  color: var(--sage);
}

.btn-line {
  display: inline-flex;
  align-items: center;
  min-height: 2.4rem;
  border-bottom: 1px solid var(--sage);
  font-size: 0.6875rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--sage);
}

/* Sections */

.section {
  padding: clamp(3.5rem, 9vw, 6.5rem) var(--pad);
}

.section-narrow {
  max-width: 42rem;
}

.section-wide {
  max-width: var(--max);
  margin: 0 auto;
}

.kicker {
  margin: 0 0 1rem;
  font-size: 0.6875rem;
  letter-spacing: 0.28em;
  text-transform: uppercase;
  color: var(--sage);
}

.page-title {
  margin: 0;
  font-family: var(--font-display);
  font-weight: 700;
  font-size: clamp(2rem, 5.5vw, 3.6rem);
  letter-spacing: -0.02em;
  line-height: 1.05;
}

.lede {
  margin: 1rem 0 0;
  color: var(--muted);
  max-width: 34rem;
}

.rule {
  border: 0;
  border-top: 1px solid var(--line);
  margin: 0;
}

/* What we do */

.do-list {
  list-style: none;
  margin: 1.5rem 0 0;
  padding: 0;
  border-top: 1px solid var(--line);
}

.do-list li {
  display: grid;
  grid-template-columns: minmax(9rem, 16rem) 1fr;
  gap: 1rem 1.5rem;
  padding: 1.25rem 0;
  border-bottom: 1px solid var(--line);
}

.do-name {
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--paper);
}

.do-copy {
  margin: 0;
  color: var(--muted);
}

@media (max-width: 640px) {
  .do-list li {
    grid-template-columns: 1fr;
    gap: 0.35rem;
  }
}

/* Packages */

.pack-grid {
  display: grid;
  grid-template-columns: repeat(4, minmax(0, 1fr));
  gap: 0.85rem;
  margin-top: 2rem;
}

.pack {
  position: relative;
  display: flex;
  flex-direction: column;
  min-height: 100%;
  padding: 1.35rem 1.2rem 1.5rem;
  background: var(--bg-2);
  border: 1px solid var(--line);
}

.pack.is-popular {
  background: #0e120e;
  border-color: var(--sage);
}

.pack-badge {
  position: absolute;
  top: 0;
  right: 0;
  padding: 0.28rem 0.55rem;
  background: var(--sage);
  color: #0b0d0b;
  font-size: 0.5625rem;
  letter-spacing: 0.16em;
  text-transform: uppercase;
}

.pack h3 {
  margin: 0;
  font-family: var(--font-display);
  font-size: 1.25rem;
}

.pack-price {
  margin: 0.65rem 0 1rem;
  color: var(--sage);
  font-size: 1.65rem;
  font-weight: 600;
  letter-spacing: -0.02em;
}

.pack ul {
  margin: 0;
  padding: 0;
  list-style: none;
  flex: 1;
}

.pack li {
  position: relative;
  padding: 0.35rem 0 0.35rem 0.9rem;
  color: var(--muted);
  font-size: 0.95rem;
}

.pack li::before {
  content: "";
  position: absolute;
  left: 0;
  top: 0.85rem;
  width: 0.4rem;
  height: 0.4rem;
  border-radius: 50%;
  background: var(--sage);
}

.pack .note {
  margin: 1rem 0 0;
  font-size: 0.875rem;
  color: var(--paper);
}

@media (max-width: 980px) {
  .pack-grid {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 620px) {
  .pack-grid {
    grid-template-columns: 1fr;
  }
}

.pack-grid.is-three {
  grid-template-columns: repeat(3, minmax(0, 1fr));
}

@media (max-width: 980px) {
  .pack-grid.is-three {
    grid-template-columns: 1fr 1fr;
  }
}

@media (max-width: 620px) {
  .pack-grid.is-three {
    grid-template-columns: 1fr;
  }
}

.pack-block + .pack-block {
  margin-top: 3.5rem;
}

.mini-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.85rem;
  margin-top: 1.5rem;
}

@media (max-width: 720px) {
  .mini-grid {
    grid-template-columns: 1fr;
  }
}

.smm-grid {
  display: grid;
  grid-template-columns: repeat(3, minmax(0, 1fr));
  gap: 0.85rem;
  margin: 1.5rem 0;
}

@media (max-width: 800px) {
  .smm-grid {
    grid-template-columns: 1fr;
  }
}

.smm-card {
  padding: 1.15rem 1.1rem;
  background: var(--bg-2);
  border: 1px solid var(--line);
}

.smm-card h3 {
  margin: 0 0 0.4rem;
  font-family: var(--font-display);
  font-size: 1.05rem;
}

.smm-card p {
  margin: 0;
  color: var(--muted);
  font-size: 0.95rem;
}

.price-pill {
  display: inline-flex;
  align-items: center;
  min-height: 2.6rem;
  padding: 0 1rem;
  background: #000;
  border: 1px solid var(--sage);
  font-size: 0.95rem;
}

.price-pill strong {
  color: var(--sage);
  margin-left: 0.35rem;
}

/* Google ads comparison table */

.compare-wrap {
  overflow-x: auto;
  margin-top: 2rem;
}

.compare {
  width: 100%;
  min-width: 36rem;
  border-collapse: collapse;
}

.compare caption {
  position: absolute;
  width: 1px;
  height: 1px;
  overflow: hidden;
  clip: rect(0 0 0 0);
}

.compare thead th {
  padding: 0.95rem 0.8rem;
  background: #000;
  color: var(--paper);
  font-family: var(--font-display);
  font-weight: 700;
  text-align: center;
  vertical-align: bottom;
}

.compare thead th:first-child {
  background: transparent;
  text-align: left;
}

.compare thead .price {
  display: block;
  margin-top: 0.3rem;
  color: var(--sage);
  font-family: var(--font);
  font-weight: 600;
  font-size: 1.15rem;
}

.compare tbody th {
  padding: 0.85rem 0.8rem;
  text-align: left;
  font-weight: 500;
  border-bottom: 1px solid var(--line);
}

.compare tbody td {
  padding: 0.85rem 0.8rem;
  text-align: center;
  border-bottom: 1px solid var(--line);
  color: var(--muted);
}

.compare tbody tr:nth-child(even) {
  background: var(--bg-2);
}

.compare .yes {
  color: var(--sage);
  font-weight: 600;
}

/* Proof / reels */

/* Results story */

.result-copy {
  margin: 1.15rem 0 0;
  max-width: 40rem;
  color: var(--muted);
}

.result-stats {
  margin: 2rem 0 0;
  padding: 0;
  border-top: 1px solid var(--line);
}

.result-stats > div {
  display: grid;
  grid-template-columns: minmax(9rem, 16rem) 1fr;
  gap: 1rem 1.5rem;
  padding: 1.15rem 0;
  border-bottom: 1px solid var(--line);
}

.result-stats dt {
  margin: 0;
  font-size: 0.75rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
  color: var(--paper);
}

.result-stats dd {
  margin: 0;
  font-family: var(--font-display);
  font-size: clamp(1.35rem, 3vw, 1.85rem);
  letter-spacing: -0.02em;
}

.result-stats dd span {
  display: inline-block;
  margin-left: 0.65rem;
  font-family: var(--font);
  font-size: 0.95rem;
  letter-spacing: 0;
  color: var(--sage);
}

@media (max-width: 640px) {
  .result-stats > div {
    grid-template-columns: 1fr;
    gap: 0.3rem;
  }
}

.result-figure {
  margin: 2rem 0 0;
  max-width: 48rem;
}

.result-figure img {
  width: 100%;
  height: auto;
  border: 1px solid var(--line);
}

.result-figure figcaption {
  margin-top: 0.6rem;
  color: var(--muted);
  font-size: 0.875rem;
}

.proof-line {
  margin: 0 0 1.5rem;
  color: var(--muted);
  max-width: 40rem;
}

.reel-row {
  display: grid;
  grid-template-columns: repeat(7, minmax(0, 1fr));
  gap: 0.6rem;
}

.reel {
  aspect-ratio: 9 / 16;
  overflow: hidden;
  background: #000;
}

.reel video {
  width: 100%;
  height: 100%;
  object-fit: cover;
}

@media (max-width: 700px) {
  .reel-row {
    display: flex;
    overflow-x: auto;
    scroll-snap-type: x mandatory;
    gap: 0.75rem;
  }

  .reel {
    flex: 0 0 68vw;
    scroll-snap-align: start;
  }
}

/* How we work */

.steps {
  list-style: none;
  margin: 2rem 0 0;
  padding: 0;
  counter-reset: step;
}

.steps li {
  counter-increment: step;
  display: grid;
  grid-template-columns: 3.5rem 1fr;
  gap: 1rem;
  padding: 1.35rem 0;
  border-bottom: 1px solid var(--line);
}

.steps li::before {
  content: counter(step, decimal-leading-zero);
  font-family: var(--font-display);
  font-size: 1.15rem;
  color: var(--sage);
}

.steps h2 {
  margin: 0 0 0.3rem;
  font-family: var(--font-display);
  font-size: 1.35rem;
}

.steps p {
  margin: 0;
  color: var(--muted);
}

/* Contact */

.contact-split {
  display: grid;
  grid-template-columns: minmax(0, 18rem) 1fr;
  gap: 3rem;
}

.contact-meta a {
  color: var(--paper);
}

.contact-meta p {
  margin: 0 0 0.55rem;
}

.contact-form {
  max-width: 28rem;
}

.contact-form label {
  display: block;
  margin-bottom: 0.3rem;
  font-size: 0.6875rem;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--muted);
}

.contact-form p {
  margin: 0 0 1rem;
}

.contact-form input,
.contact-form textarea {
  width: 100%;
  padding: 0.7rem 0.8rem;
  border: 1px solid var(--line);
  background: var(--bg-2);
  color: var(--paper);
  font: inherit;
}

.contact-form textarea {
  min-height: 8rem;
  resize: vertical;
}

.contact-form button {
  cursor: pointer;
}

.form-note,
.form-error {
  margin-top: 0.75rem;
}

.form-error {
  color: #e08a8a;
}

@media (max-width: 800px) {
  .contact-split {
    grid-template-columns: 1fr;
    gap: 2rem;
  }
}

.prose p {
  margin: 0 0 1rem;
  color: var(--muted);
  max-width: 38rem;
}

/* Footer */

.site-footer {
  padding: 2.5rem var(--pad) 2rem;
  border-top: 1px solid var(--line);
  background: #050605;
}

.footer-top {
  display: flex;
  justify-content: space-between;
  gap: 2rem;
  align-items: flex-start;
  flex-wrap: wrap;
}

.footer-brand img {
  width: 3.25rem;
  height: 3.25rem;
  object-fit: contain;
  object-position: center;
  background: #000;
}

.footer-mark {
  margin: 0.7rem 0 0;
  font-size: 0.6875rem;
  letter-spacing: 0.22em;
  text-transform: uppercase;
  color: var(--sage);
}

.footer-nav {
  display: flex;
  flex-wrap: wrap;
  gap: 0.85rem 1.25rem;
}

.footer-nav a {
  font-size: 0.6875rem;
  letter-spacing: 0.2em;
  text-transform: uppercase;
}

.footer-legal {
  margin-top: 2rem;
  padding-top: 1.25rem;
  border-top: 1px solid var(--line);
  display: flex;
  flex-wrap: wrap;
  gap: 0.5rem 1.5rem;
  justify-content: space-between;
  color: var(--muted);
  font-size: 0.875rem;
}

.footer-legal a {
  color: var(--paper);
}

/* Header mark: show the complete mark without a clipping square. */
.site-logo {
  width: 2.8rem;
    height: 2.8rem;
      flex: 0 0 2.8rem;
        background: transparent;
          overflow: visible;
          }
          
          .site-logo img {
            width: 2.8rem;
              height: 2.8rem;
                object-fit: contain;
                  object-position: center;
                    overflow: visible;
                    }

/* Feature grid and horizontal featured work (2026-09-05) */
.feature-grid {
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 0.85rem 1.4rem;
  margin: 1.1rem 0 1.2rem;
}
.feature-grid p { margin: 0; }
.feature-grid strong {
  display: block;
  font-weight: 600;
  margin-bottom: 0.15rem;
}
.reel-horizontal {
  margin: 0 0 1.25rem;
  border: 1px solid var(--line);
  background: #050605;
  overflow: hidden;
  aspect-ratio: 16 / 9;
  max-width: 100%;
}
.reel-horizontal-video {
  display: block;
  width: 100%;
  height: 100%;
  object-fit: cover;
}
@media (max-width: 900px) {
  .feature-grid { grid-template-columns: 1fr; }
}